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The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating - even tenuous - market, but also has grown in the process.
More Than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise.
Green's incredible accomplishments were based not on business-school theory but on his grassroots experiences as a store manager and his creative application of cutting edge ideas, including:
More Than a Hobby is a practical field manual, filled with revolutionary ideas for all those who dream of success in the world of retail business.