The Little Blue Book of Advertising
Bargain Book Copy
Today everyone's groping around, turning to new gurus and the latest paradigm-shift marketing book in the hope that they'll find quick, easy answers. This isn't one of those books. It's the compilation of years of know-how that form a foundation on which you can build a lasting brand, an advertising campaign that works (regardless of your audience), and promotions that produce effective results. These principles worked for advertisers and marketers one hundred years ago, fifty years ago, ten years ago, and last week. They'll work for you next week, too - no matter how much the world keeps changing.
NOTE: This title is a Bargain Book Copy, purchased direct from various publishers as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. For more information please refer to the information page Our Product.