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Jolie Hoyt is a good Southern girl living in Hendrix, a small Florida Panhandle town. The daughter of a Pentecostal preacher who sells insurance on the side, and the best friend of a lively beauty who moves to the big city to pursue a career in interior design, Jolie is all too aware of her family's closet full of secrets and long-held distrust of outsiders. Nevertheless, she throws caution to the wind when she meets Sam Lense, a Jewish anthropology student from Miami, who is in town to study the ethnic makeup of the region.
Jolie and Sam fall recklessly in love and dream of beginning a life together, far away from Jolie's buried past. But their affair ends abruptly when Sam is discovered to have pried too deeply into Hendrix's dark racial history and he becomes the latest victim in a long tradition of small-town violence.
Twelve years later, when a black businessman from Memphis returns to Hendrix to do right by his father's memory, Jolie and Sam are brought together again. They are forced to revisit the unresolved issues of their young love and finally shed light on the ugly history of Jolie's hometown.