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The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

Binding: Softcover
List Price: $17.99
Our Price: $5.89 USD
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Bargain Book Copy
Also available as Scratch & Dent for $3.79 USD

The $22 billion American toy industry is increasingly willing to sacrifice kids in a frantic rush for profit, yet it is also in the business of enchanting our children. The Real Toy Story explores this fascinating world of contrasts, in which lone, maverick inventors conjure up captivating playthings for millions, and in which huge, faceless corporations who care more about their stock prices than about consumers call the shots.

How do toys go from prototype to playroom? What are the stories behind the blockbuster successes of Barbie, Beanie Babies, and Elmo? As today's kids get "older" at younger and younger ages, how is the industry competing with new "toys" like cell phones and iPods? The Real Toy Story answers these questions and more. It reveals the dark side of the business. Eric Clark has written the inside story of an industry that is of profound interest and importance to parents and to all readers concerned about the well-being of our culture.

NOTE: This title is a Bargain Book Copy, purchased direct from various publishers as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. For more information please refer to the information page Our Product.

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ISBN: 9781451646139
Publisher: Free Press
Language: English
Page Count: 259
Size: 9.00" l x 6.00" w x 0.70"
Series: N/A

Category Subject
Business & Economics Industries