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Little Bets

Binding: Paperback
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Bargain Book Copy

What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.

Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

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ISBN: 9781439170434
Publisher: Free Press
Language: English
Page Count: 213
Size: 8.44" l x 5.45" w x 0.58"
Series: N/A

Category Subject
Business & Economics Careers