What Women Want: The Science of Female Shopping
Bargain Book Copy
With the same flair and humor that made his previous books universally appealing, Paco Underhill, author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace - what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
NOTE: This title is a Bargain Book Copy, purchased direct from various publishers as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. For more information please refer to the information page Our Product.