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The Risk Factor

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Our most revered business icons of the last few decades are the bold risk takers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results - even as the world demands big solutions. So how do we get back in the risk-taking game?

In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Amazon, Netflix) and successful start-ups (Tesla, Box), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.

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ISBN: 9781137279286
Publisher: Palgrave Macmillan
Language: English
Page Count: 250
Size: 9.62" l x 6.45" w x 0.94"
Series: N/A