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From Altoids to Zima

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Evan Morris reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories - food and drink, clothing, technology, toys, and assorted bright ideas, cars, and drugs and cosmetics - the story of each product is told, complete with sidebars that highlight, brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that, was rumored to be lethal).

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ISBN: 9780743257978
Publisher: Fireside Books
Language: English
Page Count: 199
Size: 6.85" l x 5.04" w x 0.55"
Series: N/A