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The New Rules of Retail: Competing in the World's Toughest Marketplace


Binding: Hardcover
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Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain.

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ISBN: 9780230105720
Publisher: Palgrave Macmillan
Language: English
Page Count: 236
Size: 9.53" l x 6.35" w x 0.92"
Series: N/A

Category Subject
Business & Economics Industries